{
  "program": "Banco Andino 2025 program",
  "description": "Sample historical import — 3 completed experiments from a prior experimentation program. Use this file to try the history import feature.",
  "tests": [
    {
      "title": "Contextual Transfer Shortcuts on Home Screen",
      "test_type": "ab_classic",
      "hypothesis": "Surfacing the user's 3 most frequent transfer recipients as one-tap shortcuts on the home screen will increase weekly transfer completion rate by 15%+ because 60% of transfers go to a recipient the user has paid at least 3 times before, and the current flow requires 5 taps to reach them.",
      "metric_primary": "Weekly transfer completion rate (%)",
      "metrics_secondary": ["Average taps to complete transfer", "Transfers per active user per week"],
      "variants": [
        {
          "name": "Standard transfer menu (control)",
          "description": "Current flow: user opens the transfers section and searches or scrolls the full recipient list."
        },
        {
          "name": "Contextual shortcuts",
          "description": "Home screen shows the user's 3 most frequent recipients as one-tap transfer shortcuts with pre-filled recipient details."
        }
      ],
      "segment": "Active users with 3+ historical transfer recipients, mobile app",
      "duration_days": 28,
      "estimated_monthly_traffic": 240000,
      "expected_lift_percent": 15,
      "platform": "mobile_app",
      "owner": "Camila Torres",
      "team": "Payments",
      "priority": "high",
      "tags": ["payments", "friction", "engagement"],
      "results": [
        {
          "variant_name": "Standard transfer menu (control)",
          "sample_size": 112400,
          "metric_primary_value": 38.2,
          "metrics_secondary_values": {
            "Average taps to complete transfer": 5.1,
            "Transfers per active user per week": 1.9
          }
        },
        {
          "variant_name": "Contextual shortcuts",
          "sample_size": 111850,
          "metric_primary_value": 45.6,
          "metrics_secondary_values": {
            "Average taps to complete transfer": 2.3,
            "Transfers per active user per week": 2.4
          }
        }
      ]
    },
    {
      "title": "Savings Interest Rate Banner Redesign",
      "test_type": "ab_classic",
      "hypothesis": "Displaying the savings interest rate as projected earnings in local currency ('Your balance would earn $12,400 this year') instead of a percentage will increase savings account opening rate by 10%+ because concrete monetary amounts are easier to evaluate than abstract percentages.",
      "metric_primary": "Savings account opening rate (%)",
      "metrics_secondary": ["Banner tap-through rate", "Average initial deposit"],
      "variants": [
        {
          "name": "Percentage rate banner (control)",
          "description": "Current banner showing the annual interest rate as a percentage (e.g., '8.5% annual yield')."
        },
        {
          "name": "Projected earnings banner",
          "description": "Banner shows projected yearly earnings in local currency based on the user's current checking balance."
        }
      ],
      "segment": "Checking-only customers without a savings account, mobile app",
      "duration_days": 21,
      "estimated_monthly_traffic": 130000,
      "expected_lift_percent": 10,
      "platform": "mobile_app",
      "owner": "Javier Paredes",
      "team": "Savings & Investments",
      "priority": "medium",
      "tags": ["savings", "transparency", "engagement"],
      "results": [
        {
          "variant_name": "Percentage rate banner (control)",
          "sample_size": 45300,
          "metric_primary_value": 4.1,
          "metrics_secondary_values": {
            "Banner tap-through rate": 6.8,
            "Average initial deposit": 1850
          }
        },
        {
          "variant_name": "Projected earnings banner",
          "sample_size": 45120,
          "metric_primary_value": 4.3,
          "metrics_secondary_values": {
            "Banner tap-through rate": 8.9,
            "Average initial deposit": 1790
          }
        }
      ]
    },
    {
      "title": "Mandatory Feature Tour at First Login",
      "test_type": "ab_classic",
      "hypothesis": "Requiring new users to complete a 5-screen feature tour at first login will increase Day-14 feature adoption breadth by 20%+ because users who discover features early build broader usage habits than users left to explore on their own.",
      "metric_primary": "Day-14 feature adoption breadth (avg distinct features used)",
      "metrics_secondary": ["First-session completion rate", "Day-14 retention rate"],
      "variants": [
        {
          "name": "Free exploration (control)",
          "description": "Current behavior: new users land directly on the home screen after first login with no forced tour."
        },
        {
          "name": "Mandatory 5-screen tour",
          "description": "New users must swipe through a 5-screen feature tour before reaching the home screen; no skip option."
        }
      ],
      "segment": "New account holders at first login, mobile app",
      "duration_days": 30,
      "estimated_monthly_traffic": 95000,
      "expected_lift_percent": 20,
      "platform": "mobile_app",
      "owner": "Renata Villalba",
      "team": "Digital Channels",
      "priority": "medium",
      "tags": ["onboarding", "engagement", "retention"],
      "results": [
        {
          "variant_name": "Free exploration (control)",
          "sample_size": 46800,
          "metric_primary_value": 3.4,
          "metrics_secondary_values": {
            "First-session completion rate": 91.2,
            "Day-14 retention rate": 47.5
          }
        },
        {
          "variant_name": "Mandatory 5-screen tour",
          "sample_size": 46550,
          "metric_primary_value": 3.1,
          "metrics_secondary_values": {
            "First-session completion rate": 78.6,
            "Day-14 retention rate": 44.1
          }
        }
      ]
    }
  ]
}