Canales
Vista previa — datos de muestraMonitorea la actividad de marketing y operaciones que corre en paralelo a tus tests. Detecta contaminación por campañas concurrentes.
Estado de canales
Últimos 30 días- Push NotificationsSolapa con test
- EmailActivo
- SMSSin actividad
- In-app BannersSolapa con test
- Paid SocialActivo
- Branch/ATMSin actividad
Campañas activas
5 campañas · 2 marcadas- Winter Credit PromoPushEmailpuede contaminar
Credit applicants and pre-approved customers, all channels
Overlaps running test "Push Notification Timing for Bill Pay Reminders"
- Savings Week ChallengeIn-app Bannerpuede contaminar
Users with active savings goals, mobile app
Overlaps planned test "Gamified Savings Goal Tracker"
- Card Rewards ReactivationPaid Socialsin conflicto
Dormant credit card holders, 90+ days without a transaction
- Security Awareness SeriesEmailsin conflicto
All customers, monthly educational digest
- Payroll Portability OfferPaid Socialsin conflicto
Salaried prospects, lookalike audiences (non-customers)
Alertas de contaminación
2 abiertas · 1 reconocidas- abierta
Winter Credit Promo → Push Notification Timing for Bill Pay Reminders
Audiencia compartida ~34%
The campaign sends promotional push notifications to credit applicants, ~34% of whom also have active recurring bills — the exact segment of this running test. Extra push volume during the test window can shift baseline notification fatigue and contaminate the on-time payment readout.
RecomendaciónExclude the campaign audience from test assignment for the remaining test window, or hold the push wave of the campaign until the test completes (est. Jul 24).
- abierta
Savings Week Challenge → Gamified Savings Goal Tracker
Audiencia compartida ~61%
The in-app banner targets users with active savings goals — ~61% audience overlap with the planned test segment. A savings-themed challenge running concurrently would inflate deposit frequency in both arms and mask the treatment effect.
RecomendaciónDelay the campaign until the test completes, or exclude the savings-goal segment from the campaign so the test launches on a clean baseline.
- reconocido
Q2 Fee Waiver Announcement → Reduced Friction Wire Transfer Authentication
Audiencia compartida ~12%
The announcement email reached ~12% of the Stage 1 rollout cohort while transfer completion was being gated. Flagged on Jun 22; the shared audience was excluded from Stage 1 assignment before the gate review.
RecomendaciónResolved — campaign audience excluded from test assignment on Jun 28. No further action required.